A CRM is great at storing information and producing reports. It’s not great at moving work. When teams are drowning in follow-ups, handoffs, and manual updates, the answer is usually not “a better CRM.” It’s a better execution layer.
This hub collects posts that explain why CRMs slow organizations down, what a Business Momentum System (BMS) is, and how to evaluate alternatives that reduce chasing and increase follow-through.
Quick decision checklist
Want the execution layer example? See the Business Momentum System overview.
The real issue
CRMs store activity. They don’t create follow-through. If your pipeline goes stale, you don’t need more fields— you need momentum.
Short video
A quick take on CRM alternatives.
Best next step
Pick one workflow where follow-through is breaking. Define owners. Define next actions. Make it the standard.
Next step
If your CRM keeps giving work back to people, it’s time to add an execution layer before you add more fields.
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