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TODD vs Salesforce: Why Momentum Beats Management
Co-Founder Taliferro
Co-Founder Taliferro
Salesforce is the biggest name in business software. It’s powerful, complex, and built for companies with teams, admins, certifications, and time to burn.
Most people don’t ask the real question:
Do you actually need a system that tracks everything, or do you need a system that moves your mission forward?
That’s the split.
Salesforce is a database with dashboards.
TODDis a Business Momentum System (BMS) — it doesn’t ask for work, it does the work.
Once you understand that difference, you can’t unsee it.
| Feature | Salesforce | TODD |
|---|---|---|
| Stores data | ✔️ | ✔️ |
| Requires manual updates | ✔️ | ❌ |
| Suggests what to do next | ❌ | ✔️ |
| Executes actions for you | ❌ | ✔️ |
| Momentum engine | ❌ | ✔️ |
| Works when you’re idle | ❌ | ✔️ |
| Designed for admins | ✔️ | ❌ |
| Designed for people who need progress | ❌ | ✔️ |
Salesforce gives you a cockpit full of dials.
TODD helps you take the next safe step — and then the next one.
Salesforce assumes you already have:
It doesn’t create momentum by itself. It records what your team already did.
That’s why companies end up with:
Salesforce isn’t bad software.
It’s just built for a world where software observes instead of assists.
TODD is built around a simple belief:
If software knows the next move, it shouldn’t wait for you to make it.
TODD:
This isn’t just automation.
This is intention with execution attached.
Salesforce tells you what happened.
TODD helps you make something happen.
Salesforce excels when:
It fails when:
The world moved faster.
Most software never adjusted.
People don’t leave Salesforce because it’s bad.
They leave because it’s too much.
TODD wins because it:
Momentum beats management, every time.
You don’t want to:
You want something that:
That’s TODD’s lane — and nobody else is driving in it.
Better question: what do you actually rely on every day — action or reporting?
Salesforce is built for storage and reporting.
TODD is built for momentum and follow-through.
Some teams keep Salesforce for reporting and use TODD to drive outreach, next steps, and execution.
Other teams find that once TODD handles the daily work, they need far less CRM than they thought.
Salesforce was built for managers.
TODD was built for doers.
You can track your work forever.
Or you can use a system that helps you finish it.
Your call.
Experience a system that doesn’t wait for you. It moves with you.
👉 Book a TODD demo
See the difference between software that watches and software that works.
No. TODD is a Business Momentum System (BMS). It still stores your contacts and activity, but the focus is on writing outreach, suggesting next moves, and helping you follow through, not just logging activity.
It can, depending on what you use Salesforce for. Many teams keep Salesforce for reporting and use TODD for outreach, follow-ups, and next-step execution. Other teams find that once TODD runs the daily motion, the need for a traditional CRM shrinks dramatically.
TODD is built for busy founders, small teams, and departments that need progress more than dashboards. If you do not have a big sales operations team and you want software that actively helps you get work done, TODD is a stronger choice than a traditional CRM.
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