Co-Founder Taliferro
TODD vs Salesforce: Why Momentum Beats Management
Salesforce is the biggest name in business software. It’s powerful, complex, and built for companies with teams, admins, certifications, and time to burn.
Most people don’t ask the real question:
Do you actually need a system that tracks everything, or do you need a system that moves your mission forward?
That’s the split.
Salesforce is a database with dashboards.
TODD is a Business Momentum System — it doesn’t ask for work, it does the work.
Once you understand that difference, you can’t unsee it.
The Core Difference
| Feature | Salesforce | TODD |
|---|---|---|
| Stores data | ✔️ | ✔️ |
| Requires manual updates | ✔️ | ❌ |
| Suggests what to do next | ❌ | ✔️ |
| Executes actions for you | ❌ | ✔️ |
| Momentum engine | ❌ | ✔️ |
| Works when you’re idle | ❌ | ✔️ |
| Designed for admins | ✔️ | ❌ |
| Designed for people who need progress | ❌ | ✔️ |
Salesforce gives you a cockpit full of dials.
TODD hands you a co-pilot that actually flies the plane.
The Salesforce Problem
Salesforce assumes you already have:
- A sales team
- A process
- A manager pushing people to update records
- Someone whose full-time job is updating fields
- Endless time to “clean data”
It doesn’t create momentum. It catalogs struggle.
That’s why companies end up with:
- Dead contacts
- Abandoned pipelines
- Notes nobody reads
- Reports that don’t change outcomes
- Users who hate logging in
Salesforce isn’t bad software.
It’s just built for a world where software observes instead of assists.
TODD’s Advantage: Action Over Airtime
TODD is built around a simple belief:
If software knows the next move, it shouldn’t wait for you to make it.
TODD:
- Writes outreach emails
- Suggests who to contact next
- Extracts tasks from conversations and notes
- Analyzes data constantly in the background
- Reacts to user behavior and changes in your pipeline
- Creates momentum even when you’re not driving every click
This isn’t just automation.
This is intention with execution attached.
Salesforce tells you what happened.
TODD helps you make something happen.
Where Salesforce Falls Apart
Salesforce excels when:
- You have many users
- You have layers of approval
- You have budget for consultants and admins
- You need reports for leadership decks
It fails when:
- You’re small or growing
- You’re busy and stretched thin
- You don’t have a sales army
- You need action, not architecture
The world moved faster.
Most software never adjusted.
Why People Switch to TODD
People don’t leave Salesforce because it’s bad.
They leave because it’s too much.
TODD wins because it:
- Focuses on the moves that actually matter
- Handles the busywork you avoid
- Helps you follow through instead of just plan
- Reduces decisions instead of adding more options
- Turns tasks into progress you can feel
- Gives you a win every time you log in
Momentum beats management, every time.
Use TODD If…
You don’t want to:
- Babysit data
- Wonder what to do next
- Click through endless dashboards
- Feel guilty for falling behind on updates
You want something that:
- Nudges you with clarity
- Acts on your behalf when it can
- Learns from your patterns
- Moves your mission forward, not just records it
That’s TODD’s lane — and nobody else is driving in it.
Can TODD Replace Salesforce?
Wrong question.
Salesforce is a storage system.
TODD is a momentum engine.
If you need a place to park information, Salesforce works.
If you need a system that helps you win, TODD works.
Most organizations don’t need another place to store pain.
They need something that can push.
The Bottom Line
Salesforce was built for managers.
TODD was built for doers.
You can track your work forever.
Or you can use a system that helps you finish it.
Your call.
See It for Yourself
Experience a system that doesn’t wait for you. It moves with you.
👉 Book a TODD demo
See the difference between software that watches and software that works.
Frequently Asked Questions
Is TODD a CRM?
No. TODD is a Business Momentum System (BMS). It still stores your contacts and activity, but the focus is on writing outreach, suggesting next moves, and helping you follow through, not just logging activity.
Can TODD replace Salesforce?
For many teams, yes. If you mainly use Salesforce to track contacts and deals but struggle to keep it updated or get value from the dashboards, TODD’s momentum engine is a better fit. Salesforce excels at reporting; TODD excels at doing the work that moves things forward.
Who is TODD best for?
TODD is built for busy founders, small teams, and departments that need progress more than dashboards. If you do not have a big sales operations team and you want software that actively helps you get work done, TODD is a stronger choice than a traditional CRM.