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Most people think they have a sales problem. They don't. They have a follow-up problem.
It doesn't matter how good your pitch is if you never send the second email. Or if you lose track of who to call next. Or if you forget that someone showed interest but needed “a couple weeks.”
73% of sales are lost due to lack of follow-up. That's not a typo. That's your pipeline leaking revenue.
But this isn't just about sales.
37% of project failures are caused by poor follow-up. Tasks get missed. Clients stop responding. Internal handoffs slip through the cracks. And now the whole project is delayed—or worse, dead.
The average CRM gives you a place to log the problem. That's it.
Maybe it lets you set reminders. Maybe it has a dashboard. But you still have to write the email, check the contact info, figure out what happened last time, and click send.
By then? You're either behind… or too busy.
That's why I built TODD. It's not a CRM. It's not just automation. It's a system that actually does the work:
You don't need a pipeline manager. You need a finisher.
Everyone gets the same leads. Same emails. Same tools.
The people who win are the ones who don't drop the ball.
You can build a 6-figure business just by following up better than everyone else.
So here's the question:
Is your system following up… or just storing names?
Your CRM is not the problem. It's what your CRM doesn't do.
It stores names. It logs activities. It gives you a dashboard. But it doesn't take action.
If you're the one chasing every lead, writing every email, checking data, and moving deals forward—you don't have a growth tool. You have a spreadsheet with lipstick.
Most CRMs are just filing cabinets. The work still lands on your plate.
They say, “You haven't emailed Alex in 2 weeks.”
Great. Now I have to remember what we talked about, draft a message, make sure the email address is still valid, and send it.
Multiply that by 50 or 500 contacts? You're backlogged. Again.
That's why I stopped relying on CRMs and built TODD instead. It doesn't remind me to follow up—it writes the follow-up.
I don't want a tool that tells me what to do. I want a tool that does it.
CRMs aren't built to move fast. TODD is.
If your CRM still needs you to babysit it, it's not helping you grow. It's just keeping you busy.
I thought sending an email campaign was easy. Write a message. Click send. Watch results.
Wrong.
The first time I did it, I forgot half my audience. Misspelled names. Sent follow-ups to the wrong people. Wrote copy that didn't connect. Then I had no idea who to follow up with or when.
Email campaigns aren't hard because of the writing. They're hard because of the *work.*
Now when I run a campaign:
I don't run email campaigns anymore.TODDdoes.
Having a lot of contact data doesn't mean you're ready to act. Most of the time, that data is outdated, incomplete, or flat-out wrong.
If you've ever emailed someone and had it bounce—or worse, got their name or company wrong—you know the pain.
Every inaccurate contact creates friction. Every missing field is a missed opportunity. Every duplicate clutters your system.
And most tools? They just let the mess grow.
That means cleaner contact lists. Better campaigns. Fewer mistakes.
If your data isn't working for you, it's just noise. TODD turns it into action.
I used to stay up late finishing proposals, sending follow-ups, fixing contact lists. Then I realized I wasn't doing $100-an-hour work. I was doing $10-an-hour chores.
I didn't need more hustle. I needed help.
But I couldn't afford to hire. So I built TODD.
It's like having a reliable assistant who knows what I need before I ask.
If you're running a business or a department, the goal isn't to be busy. It's to make smart decisions and move fast.
TODD gave me that time back.
If you're opening a blank doc every time you get an RFP, you're already behind.
Most proposals reuse 80% of the same content. But people still waste hours copying, pasting, and reformatting.
That's not work. That's rinse and repeat.
You review. You approve. You send. That's it.
The reason most proposals are late—or weak—is because too much time goes into building them, not thinking about them.
TODD flips that. Less effort. More clarity. Faster wins.
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