TODD vs HubSpot: Why a Business Momentum System Beats a Marketing CRM

TODD vs HubSpot: Different Tools, Different Jobs

HubSpot is a marketing CRM.TODDis a Business Momentum System. On the surface they both manage contacts, emails, and pipelines. Under the hood they solve very different problems.

HubSpot is built to support campaigns, content, and inbound marketing. It shines when you are running forms, landing pages, and email sequences that feed a funnel. TODD is built to keep your work moving. It helps you decide who to contact, what to say, and how to keep follow-ups from slipping through the cracks.

If you are trying to decide between the two, it helps to start with a simple question:

Do you want a better marketing CRM, or do you want a system that advances the mission every day?

Quick Comparison: HubSpot vs TODD

Question	HubSpot	TODD (Business Momentum System)
What is it built for?	Marketing campaigns, forms, and CRM reporting.	Daily moves, outreach, and follow-ups that move the mission.
How does it think about contacts?	Leads and customers in a funnel.	People and organizations you owe a next move.
What is the main view?	Dashboards, pipelines, and campaign metrics.	Today’s most important moves and relationships.
What happens if you do nothing?	Records sit there until you log in and update them.	TODD keeps analyzing data and suggesting who to contact next.
Best at	Inbound marketing, email campaigns, content-driven funnels.	Keeping follow-ups, outreach, and relationships from going cold.

Where HubSpot Shines

HubSpot is very good at what it was built to do.

• You can build landing pages and connect them to forms.
• You can tag and score leads as they move through stages.
• You can send marketing emails to specific segments.
• You can track page views, opens, and clicks.
• You can hand “sales ready” leads to a sales team.

If your main focus is running campaigns, publishing content, and watching how people move through a funnel, HubSpot makes that work easier. You get charts, reports, and automation around the marketing process.

The challenge starts when you expect HubSpot to also be the system that keeps your relationships moving. That is where many teams start to feel friction.

Where HubSpot Slows You Down

HubSpot can track a lot. It does not always help you decide what to do next.

Here are some common pain points people talk about when they rely on HubSpot alone:

• You have a long list of contacts and deals, but no clear view of the three most important moves today.
• You know there are leads getting cold, but it is hard to see which ones matter most.
• Your team spends more time updating properties and stages than actually reaching out.
• Notes live inside contact records but rarely turn into real tasks.
• You end up exporting to spreadsheets to “really see” what is going on.

HubSpot gives you the dashboard. It does not always give you the momentum.

You still have to decide who to contact, when to follow up, and what deserves attention.

What TODD Does Differently

TODD is built around a simple idea: your organization needs to move every day. Data is only useful if it turns into action.

That is why TODD behaves less like a CRM and more like a daily partner. Once your contacts, notes, surveys, and activities are in TODD, it can:

• Show you the next three moves that matter today.
• Turn notes, surveys, and emails into actionable tasks.
• Highlight relationships that are going cold.
• Group people and organizations by the mission you are trying to advance.
• Help you send targeted outreach without wrestling with lists and exports.

Instead of building more dashboards, TODD keeps asking one question:

“What should we do next?”

Daily Life in HubSpot vs Daily Life in TODD

Imagine two mornings.

In HubSpot, you log in and see:

• Dashboards with traffic, opens, and clicks.
• Multiple pipelines with stages and percentages.
• Dozens or hundreds of contacts in “Last contacted 30+ days ago.”

You now have to decide where to start. You can filter. You can build views. You can build reports. But the system is waiting on you to choose.

In TODD, you log in and see:

• Three to five moves that actually matter today.
• Contacts and organizations sorted by urgency and importance.
• Notes that have already become tasks, ready to act on.

You do not spend your morning deciding which screen to open. You start working the list.

HubSpot for Marketing, TODD for Momentum

For many teams, this is not an either/or choice.

You might use HubSpot to:

• Run ads and landing pages.
• Capture form fills from your website.
• Send newsletter-style emails to your full audience.

Then you use TODD to:

• Work the specific people and organizations that matter most.
• Keep follow-ups from slipping.
• Turn feedback and survey responses into targeted action.

HubSpot is your marketing machine. TODD is your motion engine.

When TODD Is a Better Fit Than HubSpot

TODD is usually a better primary tool when:

• You are a founder, consultant, or small team that does not have a full marketing department.
• You care more about moving relationships forward than about tracking campaigns.
• You want a clear, simple view of what needs to happen this week.
• You are tired of CRMs that feel heavy and are hard to keep updated.
• You need one place to manage outreach, surveys, tasks, and notes together.

If you already have HubSpot in place, TODD can sit next to it. If you do not have any system at all, TODD can be your first serious system of record and motion.

Bottom Line: Marketing vs Motion

HubSpot is a strong marketing CRM. It helps you run campaigns, track engagement, and keep leads organized. It is a good choice when you have a team focused on inbound and content.

TODD is a Business Momentum System. It helps you keep your mission moving by focusing on daily moves, follow-ups, and relationships. It is a better fit when you need progress more than reports.

HubSpot tracks the funnel. TODD advances the mission.

Frequently Asked Questions

Is TODD a replacement for HubSpot?

For some teams, yes. If you do not run heavy inbound campaigns and you mainly need a system to manage outreach, follow-ups, and relationships, TODD can stand on its own. For other teams, TODD works beside HubSpot as the system that keeps motion going after people raise their hand.

Can I use TODD and HubSpot together?

Yes. Many organizations use HubSpot to capture and nurture leads at scale, then use TODD to work specific people and organizations that matter most. For example, you can use an AI form builder for HubSpot to capture leads automatically, ensuring those records are ready for TODD to analyze. HubSpot runs the campaigns. TODD helps you move the mission with focused action.

What does TODD do that HubSpot does not?

TODD is built to surface a small set of important moves every day and keep you focused on them. It turns notes and survey responses into tasks, highlights relationships that are getting cold, and keeps your outreach and follow-ups organized in one place. HubSpot can store the same information but usually needs more manual setup and maintenance to behave that way.

Does TODD have dashboards and reports like HubSpot?

TODD has views and summaries, but the main focus is not dashboard decoration. The main view is about motion: who you need to talk to, what has stalled, and what to do next. If you want a tool mainly for charts and marketing reports, HubSpot is a better match. If you want a tool that tells you what to do, TODD fits better.

Which one should a small team start with?

If your biggest challenge is “we do not know what to do next or who to follow up with,” start with TODD. If your biggest challenge is “we have a lot of traffic and need to organize marketing campaigns,” HubSpot is the natural starting point. Some teams grow into using both over time.

Tyrone Showers