Taliferro • E‑Commerce Growth • Conversion • AOV • Retention

Growth comes from fixing leaks, not chasing trends.

Traffic helps, but most stores plateau because the system can’t convert consistently. Pages load slow on mobile. Product pages feel unclear. Checkout adds friction. Tracking breaks during promos. Then teams guess. We build growth systems that are simple, measurable, and durable.

Conversion lift
Higher AOV
Retention improvements
Promo reliability
Book a growth review Back to e‑commerce services Growth playbook
Convertmore of the same traffic
Stop paying for leakage.
Increaseaverage order value
Better offers, not more noise.
Keepcustomers coming back
Retention is cheaper than acquisition.
E-commerce growth and conversion

Fast self‑check

  • Does paid traffic convert worse on mobile?
  • Do promotions create tracking gaps?
  • Do refunds and support tickets feel too high?
  • Do you lack a clear growth dashboard?
Get a growth assessment
The real problem

Most growth plans fail because the store can’t hold the pressure.

Growth doesn’t just increase sales. It increases complexity: more SKUs, more promos, more channels, more returns, more customer expectations. If the platform is fragile, growth amplifies the cracks.

  • Performance debt — mobile speed drops as scripts and apps pile up.
  • Offer drift — discounts and rules conflict and create confusion.
  • Measurement gaps — attribution gets noisy right when spend increases.
  • Operational drag — fulfillment and support issues erode trust.
E-commerce growth exposes system weaknesses
Growth playbook

Four levers that compound.

We focus on levers that stack. Each lever improves the next. This is how stores grow without constantly rebuilding.

1) Conversion clarity

Make product value obvious, reduce choice overload, tighten calls to action.

PDP structure + trust signals.

2) Checkout completion

Remove friction, reduce errors, and keep pricing and shipping consistent.

Abandonment fixes + QA.

3) AOV mechanics

Bundles, thresholds, add-ons, and clear offer framing that customers understand.

Tests with real lift.

4) Retention loops

Post-purchase flows, triggered email/SMS, and fewer operational mistakes.

Repeat revenue.

What we measure

  • Conversion rate by device
  • Checkout completion rate
  • Revenue per session
  • Average order value (AOV)
  • Refund and support rate
  • Return customer rate

What we ship

  • Prioritized growth roadmap (not a wish list)
  • Implementation on the highest-impact fixes
  • Tracking repair and measurement plan
  • Repeatable rhythm for improvements
  • Promo readiness checklist
Credibility

Growth work that stays measurable.

Fewer blind spots

Tracking that survives promos and channel changes.

Less arguing, more action.

Better unit economics

Higher AOV and retention reduce pressure on acquisition spend.

More profit per customer.

Stable execution

Promos and launches stop breaking checkout and ops.

Reliability is a growth feature.
E-commerce growth outcomes

Mini case study (swap with a real one)

A store increased ad spend but saw flat revenue because mobile conversion lagged. We improved PDP clarity, reduced checkout friction, and repaired measurement. Then we added simple AOV mechanics that customers understood. Result: higher revenue per session and fewer tracking gaps.

Talk growth View case studies
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Next‑Level E‑Commerce Advice

Practical ideas for improving conversion, AOV, and retention without adding chaos.

Go to Next‑Level Advice Website Optimization
FAQ

Common questions about growth work.

What’s the fastest way to grow an e-commerce store?

Most stores grow fastest by reducing leakage: improve mobile speed, clarify product pages, remove checkout friction, and fix tracking so you can invest in what works.

Do you focus on conversion or marketing?

We focus on the system that converts traffic into revenue: site performance, UX clarity, checkout reliability, and measurement. We can support marketing teams by making the store easier to convert and easier to measure.

How do you increase average order value (AOV)?

We improve AOV with simple offer mechanics: bundles, thresholds, add-ons, and clearer value framing— then we measure lift and keep what actually works.

Can you help with retention?

Yes. We help improve retention with post-purchase flows, email and SMS triggers, account UX, and reducing operational mistakes that create refunds and churn.

Next step

Want growth that holds up under pressure?

Book a short call. We’ll identify the biggest leaks and the fastest levers to pull.

Book a growth review Back to e‑commerce services

Prefer email? info@taliferro.com

What to send us

To make the call useful, send whatever you already have. Even partial info helps.

  • Your store URL and platform
  • Top products and AOV (rough is fine)
  • Current conversion rate (overall and mobile if you have it)
  • Retention signals (repeat customer rate, email/SMS list size)
  • Upcoming promos or launches

Screenshots, notes, or a quick paragraph all work.

E‑commerce growth without the chaos.
Short call. Clear levers.
Book a growth review Growth playbook