Taliferro • Website Optimization • Speed • UX • Core Web Vitals

Make your site feel fast — not just score fast.

Most stores chase Lighthouse numbers and still feel slow on mobile. We optimize what customers feel: load time, layout stability, and the path to checkout. The goal is simple: less bounce, more completion.

Core Web Vitals
Mobile performance
Script reduction
Clean tracking
Book a performance review Back to e-commerce services Optimization plan
LCPfaster product pages
Largest Contentful Paint.
CLSno layout jumping
Cumulative Layout Shift.
INPsnappy interactions
Interaction to Next Paint.
scripts vs speed

Website optimization and performance

Fast self‑check

  • Is mobile slower than desktop by 2x?
  • Do pages jump while loading?
  • Do third‑party scripts pile up?
  • Do you avoid changes because performance drops?
Get a speed audit
The real issue

Most “slow sites” are slow because of script and image debt.

E-commerce sites get slower over time: apps, tags, chat widgets, A/B testing tools, reviews, personalization. Each one adds weight and delay. Customers don’t care why it’s slow. They just leave.

  • Third‑party bloat — tags load before the page is usable.
  • Unoptimized images — too large, wrong format, no lazy loading.
  • Theme debt — templates accumulate unused code.
  • Measurement clutter — many events, few used.
IMAGE PLACEHOLDER (Problem)
Visual: waterfall chart with third‑party scripts highlighted.

Performance bottlenecks
Optimization plan

A clean order of operations that avoids breaking the store.

Performance work fails when teams “optimize everything” and ship risky changes. We sequence the work so wins land safely and stack.

1) Measure reality

Field data first, lab data second. We review real-user performance and the revenue path.

Output: top pages + baseline.

2) Remove weight

Reduce or defer scripts, remove unused tags, compress and modernize images.

Output: load reduction plan.

3) Stabilize UX

Fix layout shifts, font loading, image dimensions, and interaction delays.

Output: CLS/INP improvements.

4) Protect measurement

Keep tracking clean: fewer events, reliable attribution, dashboards that match reality.

Output: measurement checklist.

What we optimize

  • Product pages (PDP)
  • Collection and search pages
  • Cart and checkout
  • Images, fonts, and theme templates
  • Third‑party scripts and tags
  • Server response and caching (custom stacks)

What you get

  • Baseline report + prioritized fixes
  • Implementation on the highest-impact items
  • Before/after metrics that are easy to trust
  • A repeatable performance checklist
  • Guardrails so performance doesn’t regress
Credibility

Speed work that shows up in conversion.

Lower bounce

Faster first load keeps intent alive.

Especially on mobile.

Higher completion

Stable layouts reduce drop-off on PDP and checkout.

Less frustration.

Cleaner decisions

Tracking stays accurate while scripts get lighter.

Less noise, more signal.
IMAGE PLACEHOLDER (Case visual)
Before/after: mobile LCP, CLS, and revenue per session.

Performance improvements

Mini case study (swap with a real one)

A store’s mobile PDP loaded slowly because scripts and images piled up over time. We removed unused tags, deferred non-critical scripts, modernized images, and fixed layout shifts. Result: faster mobile experience and better checkout completion.

Talk performance Back to services
FAQ

Common questions about website performance.

What should we optimize first for an e-commerce website?

Start with the pages that drive revenue: product pages and checkout. Improve mobile speed and remove layout shifts. Then reduce script weight and third-party bloat.

Do Core Web Vitals matter for e-commerce?

Yes. Core Web Vitals reflect real user experience. Faster pages and stable layouts reduce bounce and increase conversion, especially on mobile.

How do you improve speed without breaking tracking and ads?

We reduce third-party load, defer non-critical scripts, and keep the tracking events you actually use. The goal is fewer tags, cleaner events, and reliable attribution.

Can you optimize Shopify or WooCommerce performance?

Yes. We optimize themes/templates, images, app/script load, caching, and measurement. For custom stacks, we also optimize server response, CDN, and build tooling.

Next step

Want speed improvements that don’t break the store?

Book a short call. We’ll identify the slowest revenue pages and the safest fixes to ship first.

Book a performance review Back to Next-Level Advice

Prefer email? info@taliferro.com

What to send us

To make the call useful, send whatever you already have. Even partial info helps.

  • Your store URL and platform
  • Any recent performance report (Lighthouse / PageSpeed / CrUX)
  • Top pages that matter most (PDPs, collections, checkout)
  • List of major apps/tags/scripts in use
  • Upcoming promo dates or traffic spikes

Screenshots, notes, or a quick paragraph all work.

Website optimization that customers feel.
Faster mobile. Cleaner checkout.
Book a performance review Optimization plan