Those Little Spinners Mean TODD Is Working

After you import data and start using TODD, you'll notice small spinner icons on certain pages. That's not loading. That's work.

TODD is built to keep momentum alive when you're busy. So instead of waiting for you to click a button, it quietly does the prep in the background—so the next move is already lined up.

What the spinners actually mean

Each spinner is a signal that TODD is running a background pass. It's reading what you already have—contacts, notes, emails, tags, stages—and looking for the places where progress is likely to stall.

Most tools make you do this manually. TODD treats it like maintenance. Quiet. Continuous. Automatic.

The types of background work TODD runs

• Analyzing contacts: spotting missing fields, weak signals, and outdated details.
• Watching for stalled work: threads with no next step, long gaps, or one-sided outreach.
• Updating scores: refreshing who matters most right now based on activity and intent.
• Drafting suggested outreach: preparing a message that matches the relationship and context.
• Lining up next moves: giving you a clean action you can take in under a minute.

Why this matters

Momentum is lost in the gaps. Not because people don't care—because people are busy. When your system does the prep for you, follow-ups stop feeling like chores and start feeling like quick wins.

This is what a Business Momentum System (BMS) looks like in practice: it protects forward motion without demanding constant attention.

Explainer video

No music. No on-screen text. Just the point.

What to look for this week

• Open a contact page with a spinner, then come back later and see what changed.
• Check whether TODD surfaced a better next action than what you would've picked.
• Notice how much less time you spend “getting ready” to follow up.

FAQ

Is TODD reading my private inbox?

TODD analyzes the data you've imported and the data you connect to it. The goal is simple: keep your work moving without extra setup.

Why not just use reminders?

Reminders depend on you to remember. TODD is designed to prepare the next move so acting is easy, not just scheduled.

Will this slow the app down?

No. The point of background work is that it runs without blocking you. You keep moving while TODD does the prep.