Most pipelines don't fail because you need more leads. They fail because the leads you already earned go quiet. Nobody follows up. Nobody nudges the thread forward. And the opportunity expires while it's still sitting in your database.
This is the uncomfortable truth: your best leads aren't new. They're neglected.
The neglected lead is the easiest win
A new lead takes time, money, and energy to generate. A neglected lead already knows your name. They already opened something. They already replied once. The only thing missing is continuity.
Most teams lose continuity for boring reasons: the inbox gets crowded, meetings multiply, the CRM turns into a history book, and follow-ups become a “later” task that never arrives.
Why tools don't catch this
Most tools are built to record. They log emails. They store notes. They show activity. That's useful, but it doesn't prevent momentum from dying.
Neglect is a pattern. It shows up as stalled threads, missing next steps, long gaps, and contacts that never make it back to the top of your attention.
Where TODD fits
TODD is part of a Business Momentum System (BMS). A BMS doesn't just track your work—it protects forward motion.
When TODD notices a relationship going cold, it can surface the right contact, draft a thoughtful follow-up, and line up the next move—before you remember to go looking.
Explainer video
No music. No on-screen text. Just the point.
A simple way to spot neglect
- Time gap: no touch in 14–30 days on an active thread
- No next step: the last message ended without a clear ask
- One-sided effort: you sent multiple touches with no variation
- Context drift: you can't summarize the relationship in one sentence
What to do this week
Pick 25 contacts that were “almost there.” The ones that replied once, booked once, or showed interest once. Then send a follow-up that acknowledges the gap and makes the next step easy.
If you want the system to do this consistently, that's the whole point of TODD: keep momentum alive while you're busy doing everything else.
FAQ
Is this just “lead nurturing”?
Not exactly. Lead nurturing is a marketing concept. Neglect is an operational reality. A BMS focuses on operational continuity—what happens between touches.
Won't people get annoyed by follow-ups?
They get annoyed by spam. Thoughtful follow-ups that reference the last real moment—and offer a clean next step—usually feel respectful.
How is TODD different from a CRM reminder?
Reminders depend on you. TODD is designed to spot stalls and prepare the next move so action is easy, not just scheduled.
