Taliferro • E‑Commerce • Conversion • Performance • Checkout

Stop losing sales at the last click.

Most e‑commerce stores don’t lose money because the product is bad. They lose it because pages load slow, the checkout feels risky, or the funnel leaks in places no one is measuring. We fix the system so your store is fast, clear, and dependable.

Faster pages
Cleaner product detail
Less checkout drop‑off
Tracking you can trust
Book a store review See outcomes How we work
Speedthat holds under traffic
Not just Lighthouse scores.
Checkoutthat feels safe
Lower friction, higher completion.
Signalsyou can measure
Decisions backed by data.
E-commerce storefront and checkout

Fast self‑check

  • Do mobile pages feel slow?
  • Does checkout drop‑off feel high?
  • Do promotions break tracking?
  • Do you avoid changes because deploys feel risky?
Get an e‑commerce assessment
The real issue

Most stores aren’t broken. They’re leaky.

The hard part is not launching a store. The hard part is keeping it reliable while marketing, inventory, promotions, and customer expectations all change at once.

  • Speed debt — pages load just slow enough to lose intent.
  • Trust gaps — checkout feels risky, unclear, or inconsistent.
  • Offer chaos — promos pile up and the rules are unclear.
  • Measurement fog — teams argue because tracking is incomplete.
E-commerce funnel and drop-off points
How we work

Fix the biggest leaks first. Then make improvements stick.

We start with a fast audit, pick the highest‑impact fixes, implement cleanly, and measure. No guessing. No “redesign everything” unless the data says it’s required.

1) Diagnose leakage

We map drop‑off, speed, errors, and trust signals across mobile and desktop.

Output: priority list + quick wins.

2) Tighten product pages

We improve clarity, reduce distraction, and make buying feel obvious.

Output: PDP improvements + templates.

3) Harden checkout

We remove friction, reduce failure modes, and confirm trust and pricing consistency.

Output: checkout fixes + QA checklist.

4) Measure and iterate

We fix tracking and report on what changed so you can repeat what works.

Output: measurement plan + dashboards.

Platforms we work with

Shopify, WooCommerce, and custom stacks. We keep the approach consistent: speed, clarity, checkout reliability, and measurement.

Shopify
WooCommerce
Custom builds
Headless

What you get

  • Clear funnel diagnosis and priorities
  • Performance improvements that customers feel
  • Checkout fixes that reduce abandonment
  • Tracking you can rely on for decisions
  • A repeatable optimization rhythm
Credibility

What improves when the system is tight.

Higher conversion

Less friction and more clarity, especially on mobile.

Add real numbers when available.

Faster pages

Reduced script weight, fewer blocking requests, better caching.

Measured before/after.

Fewer failures

Checkout becomes predictable under promotions and traffic spikes.

Lower refund and support volume.
E-commerce performance and conversion improvements

Mini case study (swap with a real one)

A store had strong traffic but weak conversion on mobile. We reduced page weight, clarified the PDP, tightened checkout validation, and fixed broken analytics events. Result: higher completion and fewer customer support issues.

Ask about your store View case studies
Additional insights

Related thinking on conversion, execution, and system drag.

These articles dig deeper into the execution and data problems that quietly hurt e‑commerce performance.

We have the data, but it’s spread across five systems

Why disconnected systems slow decisions, break reporting, and leak revenue.

Blog

I spend more time chasing updates than fixing issues.

How execution drag shows up as missed follow‑ups, slow fixes, and stalled growth.

Blog

The Hidden Cost of Disconnected Data

Why fragmented data quietly increases costs and makes optimization harder.

Blog
E‑Commerce guides

More pages in this e‑commerce section.

These pages use the same format. Each one should link back to this main service page.

E‑Commerce Solutions for Business Growth

Strategy and execution patterns that scale without chaos.

Guide

Next‑Level E‑Commerce Advice

Practical ways to improve conversion, AOV, and retention.

Guide

Website Optimization

Speed, UX clarity, and measurement that supports growth.

Guide
FAQ

Common questions before a store review.

Do you work with Shopify, WooCommerce, and custom platforms?

Yes. We can work inside Shopify and WooCommerce, and we also build and improve custom e‑commerce stacks. The priority is always the same: speed, clarity, and a checkout flow that does not break under real traffic.

What do you focus on first to improve sales?

We start with the biggest leakage points: page speed, product page clarity, checkout friction, and trust signals. Then we measure and iterate so changes are tied to outcomes, not opinions.

Can you help with analytics and attribution?

Yes. We can audit tracking, fix broken events, and set up a measurement plan so you can connect marketing spend to revenue with fewer blind spots.

Do you only do development?

No. We do strategy, UX and conversion improvements, performance work, and implementation. If the code is fine but the funnel is leaky, we fix the funnel. If the funnel is fine but the platform is slow, we fix the platform.

What do you need from us to start?

A link to the store, your platform details, your top products, and what you want to improve (conversion rate, speed, AOV, checkout completion, or operational efficiency). Screenshots and notes are fine.

Next step

Want a store that sells without drama?

Book a short call. We’ll identify the biggest leaks and what to fix first.

Book a store review View case studies

Prefer email? info@taliferro.com

What to send us

To make the call useful, send whatever you already have. Even partial info helps.

  • Your store URL and platform (Shopify, WooCommerce, custom)
  • Top products and average order value (rough is fine)
  • What you want to improve (conversion, speed, checkout, tracking)
  • Any upcoming promo dates or traffic spikes

Screenshots, notes, or a quick paragraph all work.

E‑commerce improvements that show up in revenue.
Short call. Clear priorities.
Book a store review How we work